Smells like Memories
28 November - 28 February 2013


Maison Martin Margiela will collaborate with SHOWstudio on an upcoming exhibition at 19 Motcomb Street. The show is centered around memory. It explores the pivotal role of scent in triggering reminiscence and features Margiela’s Replica range of fragrances. Opening 28 November, Margiela and SHOWstudio have created an installation to examine this olfactory manner of recollection.

As part of the exhibition, a collection of artists and fashion illustrators have been asked to create an original drawing that depicts a personal memory prompted by one of the Replica perfumes. In true Margiela style, each memory drawing will be concealed in a custom made, white box and will only be revealed when visitors peer inside, or interact with the exhibition online. Accompanying the drawings will be a perfume bar to sample the scents, and a selection of haute couture pieces and objects from Line 13 associated with the concept of memory.

The participating artists are: Richard Gray, Piet Paris, Cathrine Raben Davidsen, Laura Laine, Claire Barrow, Tobie Giddio, Valerie Servais, Kukula, Rei Nadal, Tara Dougans, Amelie Hegardt, Helen Bullock, Fiona Gourlay, Stephen Doherty, Jowy Maasdaame, Josie Hall, Conrad Roset, Neza Agnes Momirski, Jo Ratcliff, Alexandra Levasseur.

Replica, 2013. Collage, glue, carton, acrylic. 30 x 22 cm

Replica, 2013. Collage, paper, carton, glue. 28 x 21 cm

Replica, 2013. Collage, paper, glue, carton, acrylic. 29 x 20 cm


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